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 300 LP Record Album Mailers Book Box Catalog 100.3 US $136.95 
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 400 LP Record Album Mailers Book Box Catalog 100.4 US $178.95
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 400 Catalog Envelope Mailers WE 100# Peel & Seal 16x11 US $56.99
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 Brown Kraft Catalog Bulk Envelopes Peel & Seal 500CT size 11 1/2 x 14 1/2 Mailer US $106.00
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 25 LP Record Album Mailers Book Box Catalog Mailers US $19.65
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 100 LP Record Album Mailers Book Box Catalog Mailers US $26.50
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 100 LP Record Album Mailers Book Box Catalog Mailers 12.5 x 12.5 US $26.60
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 15,000 Boxes Catalog Book Mailers - 11.5x10x1 and 12.5x10x2 US $5,499.00
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 50 6" x 9" Kraft #0 Catalog Mailers Envelopes Self Seal Redi Seal Brown US $6.99
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 500 6" x 9" Kraft #0 Catalog Mailers Envelopes Self Seal Redi Seal Brown US $42.25
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 25 6" x 9" Kraft #0 Catalog Mailers Envelopes Self Seal Redi Seal Brown US $5.25
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 Quality Park - S3710 - Ship-Lite Redi-Flap Expansion Mailer - Catalog Envelopes US $100.02
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 Quality Park - S3715 - Ship-Lite Redi-Flap Expansion Mailer - Catalog Envelopes US $108.21
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 SURVIVOR R1520 TYVEK MAILER 9 1/2 X 12 1/2" CATALOG ENVELOPES SIDE SEAM 100/BOX US $44.89
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 SURVIVOR R1580 TYVEK MAILER SIDE SEAM CATALOG ENVELOPES 10X13" 100/BOX US $39.89
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 ⎠★CASE of 100★Dupont Tyvek★First Class 9 x 12★Catalog★Mailers★Envelopes⎝★ US $26.54
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 ▓█CASE of 500★Dupont Tyvek★9x12★LIGHT!★First Class★Catalog★Mailers★Envelopes▓█ US $124.54
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 (100) LP Record Album Mailers Book Box Catalog Mailers US $44.99
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 Insert Pads 200 LP Record Mailer Insert Pad Scrapbook Catalog 12.25" x 12.25" US $42.95
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 Business Source - 42104 - Open End Document Mailer - Catalog Envelopes - BSN421 US $23.68
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 Business Source - 65858 - Open End Document Mailer - Catalog Envelopes - BSN658 US $31.39
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 Survivor - R1582 - Tyvek Mailer - Catalog Envelopes - QUAR1582 US $30.60
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 Quality Park - R2860 - Tyvek Flap-Stik Booklet Mailer - Catalog Envelopes - QUA US $64.38
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 Survivor - R1320 - Tyvek Mailer - Catalog Envelopes - QUAR1320 US $38.29
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 Survivor - R1670 - Tyvek USPS First Class Mailer - Catalog Envelopes - QUAR1670 US $59.57
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 Survivor - R1330 - Tyvek USPS First Class Mailer - Catalog Envelopes - QUAR1330 US $44.26
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 Survivor - R1520 - Tyvek Mailer - Catalog Envelopes - QUAR1520 US $50.07
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 Survivor - R1800 - Tyvek USPS First Class Mailer - Catalog Envelopes - QUAR1800 US $64.08
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 Survivor - R1462 - Tyvek Mailer - Catalog Envelopes - QUAR1462 US $28.75
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 Business Source - 65861 - Open End Document Mailer - Catalog Envelopes - BSN658 US $53.01
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 200 LP Record Album Mailers Book Box Catalog Mailers US $92.95
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 500 10 X 13 Brown Kraft Self Sealing Catalog Envelopes Mailers BEST PRICE! - NEW US $29.95
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 100 6 x 9 Kraft Catalog Mailers Envelopes Self Seal Redi Seal Brown US $17.25
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 150 LP Record Album Mailers Book Box Catalog Mailers US $70.95
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 500 LP Record Album Mailers Book Box Catalog 100.4 US $224.95
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 NEW 50 Jumbo Mailers Mailing ENVELOPES 17x22",Catalog REUSEABLE US $30.50
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 Insert Pads 100 LP Record Mailer Insert Pad Scrapbook Catalog 12.25" x 12.25" US $22.50
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 Insert Pads 50 LP Record Mailer Insert Pad Scrapbook Catalog 12.25" x 12.25" - US $16.95
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 50 6 x 9 Kraft Catalog Mailer Self Seal Redi Seal Brown FREE SHIPPING US $14.99
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 Tyvek catalog peel & seel 10 x 13 envelope mailers US $9.99
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 Survivor - R1790 - Tyvek Mailer - Catalog Envelopes - QUAR1790 US $75.14
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 Quality Park - S3610 - Ship-Lite Redi-Flap Mailer - Catalog Envelopes - QUAS361 US $52.36
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 Survivor - R3140 - White Leather Tyvek Mailer - Catalog Envelopes - QUAR3140 US $58.56
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 Survivor - R5121 - Tyvek Jumbo Mailer - Catalog Envelopes - QUAR5121 US $92.11
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 Survivor - R1600 - Tyvek USPS Air Mail Mailer - Catalog Envelopes - QUAR1600 US $63.34
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 Quality Park Ring Binder/Catalog Mailer, 12w x 10 1/2d x 2 1/8h, 1" Capacity US $9.44
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 Quality Park Ring Binder/Catalog Mailer, 12w x 12 1/4d x 3 7/8h, 3" Capacity US $9.71
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 Survivor - R5110 - Tyvek Jumbo Mailer - Catalog Envelopes - QUAR5110 US $66.16
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 Quality Park - S3625 - Ship-Lite Redi-Flap Mailer - Catalog Envelopes - QUAS362 US $64.44
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 Quality Park - S3630 - Ship-Lite Redi-Flap Mailer - Catalog Envelopes - QUAS363 US $88.07
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 Survivor - R1580 - Tyvek Mailer - Catalog Envelopes - QUAR1580 US $42.68
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 Survivor - R1590 - Tyvek USPS First Class Mailer - Catalog Envelopes - QUAR1590 US $39.39
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 Quality Park - S3615 - Ship-Lite Redi-Flap Mailer - Catalog Envelopes - QUAS361 US $40.80
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 Survivor - R1660 - Tyvek Mailer - Catalog Envelopes - QUAR1660 US $60.94
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 Survivor - R5101 - Tyvek Jumbo Mailer - Catalog Envelopes - QUAR5101 US $45.53
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 Quality Park - S3620 - Ship-Lite Redi-Flap Mailer - Catalog Envelopes - QUAS362 US $47.79
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 Survivor - R5106 - Tyvek Jumbo Mailer - Catalog Envelopes - QUAR5106 US $62.84
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 Survivor - R3130 - White Leather Tyvek Mailer - Catalog Envelopes - QUAR3130 US $45.98
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 Survivor - R1530 - Tyvek USPS First Class Mailer - Catalog Envelopes - QUAR1530 US $61.18
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 COLUMBIAN CO800 TYVEK CATALOG MAILERS 9 1/2" x 12 1/2" US $67.89
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 100 6 x 9 Manila Kraft Catalog Mailing Envelopes Self Seal Mailer Free Shipping US $17.50
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 1000 9 x 12 Manila Kraft Catalog Mailing Envelopes Self Seal Mailers Free Ship US $149.95
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 1000 10 x 13 Manila Kraft Catalog Mailing Envelopes Self Seal Mailers Free Ship US $155.95
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 25 10 x 13 Manila Kraft Catalog Mailing Envelopes Self Seal Mailers Free Ship US $14.95
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 50 9 x 12 Manila Kraft Catalog Mailing Envelopes Self Seal Mailers Free Shipping US $19.95
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 25 6" x 9" Manila Kraft Catalog Mailing Envelopes Self Seal Mailer Free Shipping US $7.95
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 50 10 x 13 Manila Kraft Catalog Mailing Envelopes Self Seal Mailers Free Ship US $19.95
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 50 6" x 9" Manila Kraft Catalog Mailing Envelopes Self Seal Mailer Free Shipping US $12.95
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 25 9 x 12 Manila Kraft Catalog Mailing Envelopes Self Seal Mailers Free Shipping US $10.95
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 500 6 x 9 Manila Kraft Catalog Mailing Envelopes Self Seal Mailer Free Shipping US $67.95
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 1000 6 x 9 Manila Kraft Catalog Mailing Envelopes Self Seal Mailer Free Shipping US $115.95
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 100 9 x 12 Manila Kraft Catalog Mailing Envelopes Self Seal Mailer Free Shipping US $26.50
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 500 10 x 13 Manila Kraft Catalog Mailing Envelopes Self Seal Mailers Free Ship US $91.50
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 100 10 x 13 Manila Kraft Catalog Mailing Envelopes Self Seal Mailers Free Ship US $26.95
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 500 9 x 12 Manila Kraft Catalog Mailing Envelopes Self Seal Mailer Free Shipping US $87.95
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Catalog Mailers
Hamilton Davison on the USPS
How To Create An Effective "Self-Mailer"
The two functions of an envelope are first to protect the contents stuffed inside, and second, to get opened.
Teaser-copy and tricks of all kinds are used to make sure that the prospect tears the envelope opened. With a self-mailer, you don't face that problem.
A self-mailer is any mailing that is completely self-contained and doesn't require an envelope. A postcard is a self-mailer. So is a catalog. In fact, there are hundreds of kinds of self-mailing pieces or formats you can use.
Obviously, self-mailers eliminate the "get the envelope opened problem." No wonder they're getting a second look from concerned mailers. But self-mailers have other important things going for them. Let's take a look at this a little more closely . . .
The great advantage of a self-mailer is that it's cheap. Your printer just takes a single sheet, prints it, folds it, and you're ready to roll. This means you won't have to print a number of pieces and then stuff them into an envelope. You can forget about creating sales letters, reply devices, second letters, and so on. (With an envelope package, costs mount quickly and it's easy to spend a fair amount of your tight budget putting a hard-hitting piece together.)
The self-mailer is a good choice for making noisy announcements (which is why retailers use them at sale time). It's also easy for the prospect to unfold a self-mailer. There's no envelope to tear open so you know that you stand a good chance of getting the reader into the body of your message. Especially these days!
Marketers should (generally) restrict the self-mailer format to lead- generation activities. Are you offering a free demo disk, a videotape, or a brochure? Are you trying to drive someone to your Web site or offering an irresistible White Paper? A self-mailer can be an effective way to go. You can communicate the offer crisply and cleanly. There's not a whole lot of selling that you have to do.
IMPORTANT: You should rarely use a self-mailer to sell a product "off the page." If you have to communicate a complex or persuasive message, the self-mailer just doesn't give you the raw space you need or the variety of enclosures that get your cash register ringing!
Here are a few things to consider next time YOU decide to put a self-mailer to work. (Please note that this is a list of ideas to get you thinking - not a comprehensive collection of "must-include" elements.)
- Make the call-to-action clear and compelling on the front panel
- Announce news
- Use bullets to organize benefits
- When you use photography, illustrations, or cartoons, don't forget captions
- Include testimonials
- List companies who use your product
- Include highlights of rave product reviews
- Reproduce award logos
- Include your guarantee
- Include a personal note from the president of the company
- Add a bonus offer for fast response
- Include offer expiration date
- Don't forget to sell the offer as well as your product
About the Author
Ivan Levison is an award-winning, direct response freelance copywriter. Download a free copy of his new report, "101 Ways To Double Your Response Rates!" at http://www.levison.com/subscribe. Contact Ivan any time at ivan@levison.com
If you are looking for a different item here are a list of related products on Print Partners, please check out the following:
Frequently Asked Questions...
Gevalia offer for Seasonal flavor or limited edition coffee?
Hi, its for the order due May 2007. You have to order four boxes and pay for shipping. Its the coffee maker that looks like this
http://www.gevalia.com/Gevalia/catalog/product_detail.aspx?product_id=10495
it came in a direct mail, I would like the code for it if anyone has it. My current gevalia coffee maker went kaput, after three years. If anyone has this direct mailer still and you have the code please leave and answer with the code. Thanks so much, I love thier coffee makers, and thier coffees. Does anyone know if I call if I can get it. Thanks
Answer:
Why don't you call them. I've done this before for the coffee maker too. I didn't have the code but they will just give it to you if you ask. Really!
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