Henkel Consumer
Henkel North American Consumer Goods Headquarters
Multinational auto giants accelerate the beach landing, increasing the pace of investment in China
Former European Commission president, former Italian Prime Minister, currently the China Europe International Business School, Professor Romano Prodi, said, "to China, India, represented by the emerging power of the financial crisis is leading the second wave of globalization, the future of the United States Europe holds a high position will no longer exist or be weakened. "which is a major financial crisis and more concerned about the overseas giant Chinese market. Recently, the multinational giants have announced results for fiscal 2009, profits from China avoid the loss of many multinational giants unharmed, the Chinese business to further enhance its global share. This is particularly apparent in the automotive business. To this end, transnational giants have filling the Chinese market, or consider additional investment, or to speed up pre-supporting research and development.
Recently, a number of multinational giants have released 2009 financial results. Two Aspects to attract outside attention. First, China is becoming a haven for multinational giants, or make it a substantial profit growth, or make it not a loss to keep the bottom line, or make it incurred fewer losses. To thunder Masamori, eager to enter throne of the world's first Volkswagen, for example, profits from China accounted for at least half of the country. 2009 Volkswagen profit of 9.6 billion euros (about 89 million), two joint ventures in China - Shanghai Volkswagen and FAW-Volkswagen contribute at least 50 billion yuan in profits. Global 500 Germany, Henkel also said that despite the 2009 Henkel worldwide sales fell 3.9% (sales revenue of 13.573 billion euros), but in China (including Hong Kong) sales revenue and profits are growing. Sales in China which 5.7 billion euros, slightly above 2008, more than double-digit profit growth.
Second, China business in 2009 rose buck the trend, accounting for multinational giants raise the proportion of global sales. The world's top luxury car company Ferrari Group, said luxury sports car market in 2009 the average decline of 35%, Ferrari has the second highest performance (highest in the history of the 2008 best performance), a total of 6250 to the end-user Orthogonal cars down 5%; its sales in China to 206, still growing. Ferrari Wen Li Yuan, director of the Chinese media, "said Ferrari Asia Pacific region China ranked the second largest market, behind only Japan. In addition, the Ferrari in the Chinese market share is far more than the global level. At the same level of luxury cars brands, Ferrari, 15% global share to 20% share in China reached 60%. "
More multinationals are already aware of the power of globalization, have increased the pace of investment in China. First, many enterprises have increased the introduction of new products, new technology efforts. Rapidly in China this year, launched the Ferrari California roadster, would like to take this with the car, "origin" of the road sports car to attract more Chinese consumers. Second, transnational giants have accelerated the pace in China R & D and academies. Even distribution of the Henkel Group in advance of China's new energy auto market. Henkel executives said China and Tongji University Automotive College cooperation, Henkel Asia-Pacific R & D projects adhesive and foam platform has fully developed hydrogen fuel cell cars work vibration and reduce noise. Current for the battery control unit (ECU) Vibration and noise of aircraft has been successfully used for the 2010 World Expo car.
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